Snaptech Marketing has an extraordinary opportunity for a seasoned digital marketer looking to align with a rapidly growing and reputable digital agency. The Account Director position is reserved for top-tier talent and requires a leader’s outlook. The role involves leading high-profile client projects with the support of numerous account specialists. This role is the first step toward boundless opportunity within this quickly expanding organization.

The ideal applicant has agency experience and is ready to provide senior guidance to an already established team. Special interests like public speaking, new service development, and passion projects are a bonus, as this position encompasses creative initiatives. Candidates should be seeking a challenge and an outlet to grow. The hope is to find an applicant who aligns naturally with our team values: Humble, Hungry, Happy, and Honest.

Applicants must have extensive knowledge with Google AdWords and Facebook Ads strategies. Applicants must also have working knowledge of SEO, analytics, email, content marketing, and CRO. Digital strategy is the primary focus of the role, although expert knowledge of tactical execution is required in order to lead junior team members. Since client relations is a primary component of this role, first-rate verbal, written, and social skills are required.

Data Storytelling

• Today’s measurement tools (like analytics) don’t always tell the full story. The true value of data emerges when marketers are able to use it to tell a meaningful story. This person can push the tools, translate insights across the business, and motivate stakeholders to participate. This person makes fact-based decisions that reduce costs, optimize budgets, and drive business results – all while spending dramatically less time on analysis.
• In short, this person can decipher the data and numbers and say in plain English what they really mean and what actions should be taken.

Client Strategy

• Drive digital marketing goals through creative and data-driven campaigns that incorporate tactical integration, creativity and analytics.
• Communicate digital campaign performance to key stakeholder groups.
• Guide forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs.
• Maintain expert-level knowledge of trends and best practices in digital marketing and technology, relevant industry verticals, and general business strategy.
• Guide high-level analytics projects using Google Analytics, Call Tracking Metrics, Google Tag Manager, and other third-party solutions.
• Where appropriate, play an active role in new client acquisition and new business proposals and presentations.

Leadership

• Serve as a thought leader and trusted business advisor to client executives and Snaptech team members.
• Prioritize digital tactics based on potential impact to projects.
• Guide and collaborate with cross-functional teams responsible for digital media buying, SEO, social media, conversion-centered design, analytics, and programming.
• Provide mentorship and training to junior team members.
• Instill client confidence in meetings, calls, and communications.
• Contribute to Snaptech’s social media presence, author articles, and engage in speaking engagements to advance perception of Snaptech as a thought leader in the digital space.
• Support marketing and production teams in the delivery of key projects and execution of daily tasks.